The Future of CRM 2027
THE BIGGEST
FESTIVAL FOR
CRM & Loyalty
The FutureCRM 2027 is Germany's largest conference for CRM and Loyalty Leaders, attracting over 1,000 participants.
Hamburg
Hamburg
Hamburg
Hamburg
21th January
2027
21th January
2027
Brands & Retailers
YOU'RE INVITED!
Brands & Retailers
YOU'RE INVITED!
Future CRM
BEYOND
BEYOND
THE SPLASH
The days of empty marketing promises are over. FutureCRM is the exclusive conference for everyone who views CRM not as a tool, but as a driver of growth. We leave the noise of the big, flashy marketing world behind and look “Beyond the Noise.”
For B2C brands, we are radically value-driven—from the first interaction to deep customer loyalty. For B2B companies, we’re the strategic partner for revenue operations, breaking down silos between marketing, sales, and customer success.
Our invitation-only format ensures peer-to-peer exchange and prevents the event from turning into a sales pitch. We bring unfiltered insights to the stage. No bullshit, just substance.
21th January
2027
21th January
2027
SCHUPPEN 52
Hamburg
SCHUPPEN 52
Hamburg
Referent
2026
2026
The FUTURE CRM is not just another marketing event – it’s a unique opportunity to connect with fellow professionals and industry experts and learn from them.
Attendees
Attendees
Attendees
Get your
Tickets now
Tickets now
BRAND TICKET
(For retailers & brands that sell B2C, D2C, or B2B products online and/or in-store - from consumer goods to industrial products)
€49.00
€120
Full Access to Events
Access Main Stage & Masterclass Stage
Access Experience Hall
Access to all networking areas
including Food & Drinks
Discounted ticket only available until 30/11/2026!
BRAND TICKET
(For retailers & brands that sell B2C, D2C, or B2B products online and/or in-store - from consumer goods to industrial products)
€49.00
€120
Full Access to Events
Access Main Stage & Masterclass Stage
Access Experience Hall
Access to all networking areas
including Food & Drinks
Discounted ticket only available until 30/11/2026!
VENDOR TICKET
(For all service providers: agencies, consultants, SaaS providers, technology and service partners supporting retailers & brands)
€1,250
€1.490
Full Access to Events
Access to Main Stage & Masterclass Stage
Access Experience Hall
Access to all networking areas
including Food & Drinks
Discounted ticket only available until 30/11/2026!
VENDOR TICKET
(For all service providers: agencies, consultants, SaaS providers, technology and service partners supporting retailers & brands)
€1,250
€1.490
Full Access to Events
Access to Main Stage & Masterclass Stage
Access Experience Hall
Access to all networking areas
including Food & Drinks
Discounted ticket only available until 30/11/2026!
PARTNER TABLE
6 tickets - ideal for service providers, agencies, or service partners. Attend as a group and enjoy a branded table on the main stage.
€4,500
€5,700
6x Supplier Tickets
Access to Main Stage & Masterclass Stage
Access Experience Hall
Access to all networking areas
including Food & Drinks
Perfect for professional development (in-house teams) and sales
PARTNER TABLE
6 tickets - ideal for service providers, agencies, or service partners. Attend as a group and enjoy a branded table on the main stage.
€4,500
€5,700
6x Supplier Tickets
Access to Main Stage & Masterclass Stage
Access Experience Hall
Access to all networking areas
including Food & Drinks
Perfect for professional development (in-house teams) and sales
Why FutureCRM?
"Der CRM- und Loyalty-Bereich entwickelt sich rasanter denn je durch den Einsatz von AI und Automation-Flows. Die FutureCRM gibt uns als Konferenz die Orientierung, die wir brauchen, um state-of-the-art zu bleiben."
Stefan Kock
Head of eCommerce, Zellerfeld
"Die FutureCRM schafft einen Rahmen, in dem man sich vollständig auf CRM- und Loyalty-Themen fokussieren kann. Genau dadurch entstehen neue Perspektiven, ein sehr nahbarer Austausch auf Augenhöhe und echte Inspiration für strategische wie operative Weiterentwicklung."
Anja Ittrich
Vice President E-Commerce
"Das Level an Besucher:innen auf der Future CRM total spannend.Viele Heads & Leads! CRM kommt sonst immer etwas kurz bei größeren Veranstaltungen, eher am Rand. Diese Events sind eher für Entertainment mit wenig Inhalt. Deswegen total cool, hier eine Bühne zu schaffen für Insights, neue Denkanstöße und starke Inhalte."
Ruth Kreutzer
Head of CRM, Just Spices
„Für uns übernimmt das CRM zwei zentrale Kernaufgaben - Ticketing und B2B Sales. Aus diesem Grund wollen wir nah an den Branchen-Entwicklungen bleiben und uns operativ inspirieren lassen. Die FutureCRM liefert genau diese Balance – praxisnahe Insights und echte Inspiration."
Niclas Hübner
Geschäftsführer, NDR Media
"Der CRM- und Loyalty-Bereich entwickelt sich rasanter denn je durch den Einsatz von AI und Automation-Flows. Die FutureCRM gibt uns als Konferenz die Orientierung, die wir brauchen, um state-of-the-art zu bleiben."
Stefan Kock
Head of eCommerce, Zellerfeld
"Die FutureCRM schafft einen Rahmen, in dem man sich vollständig auf CRM- und Loyalty-Themen fokussieren kann. Genau dadurch entstehen neue Perspektiven, ein sehr nahbarer Austausch auf Augenhöhe und echte Inspiration für strategische wie operative Weiterentwicklung."
Anja Ittrich
Vice President E-Commerce
"Das Level an Besucher:innen auf der Future CRM total spannend.Viele Heads & Leads! CRM kommt sonst immer etwas kurz bei größeren Veranstaltungen, eher am Rand. Diese Events sind eher für Entertainment mit wenig Inhalt. Deswegen total cool, hier eine Bühne zu schaffen für Insights, neue Denkanstöße und starke Inhalte."
Ruth Kreutzer
Head of CRM, Just Spices
„Für uns übernimmt das CRM zwei zentrale Kernaufgaben - Ticketing und B2B Sales. Aus diesem Grund wollen wir nah an den Branchen-Entwicklungen bleiben und uns operativ inspirieren lassen. Die FutureCRM liefert genau diese Balance – praxisnahe Insights und echte Inspiration."
Niclas Hübner
Geschäftsführer, NDR Media
"Der CRM- und Loyalty-Bereich entwickelt sich rasanter denn je durch den Einsatz von AI und Automation-Flows. Die FutureCRM gibt uns als Konferenz die Orientierung, die wir brauchen, um state-of-the-art zu bleiben."
Stefan Kock
Head of eCommerce, Zellerfeld
"Die FutureCRM schafft einen Rahmen, in dem man sich vollständig auf CRM- und Loyalty-Themen fokussieren kann. Genau dadurch entstehen neue Perspektiven, ein sehr nahbarer Austausch auf Augenhöhe und echte Inspiration für strategische wie operative Weiterentwicklung."
Anja Ittrich
Vice President E-Commerce
"Das Level an Besucher:innen auf der Future CRM total spannend.Viele Heads & Leads! CRM kommt sonst immer etwas kurz bei größeren Veranstaltungen, eher am Rand. Diese Events sind eher für Entertainment mit wenig Inhalt. Deswegen total cool, hier eine Bühne zu schaffen für Insights, neue Denkanstöße und starke Inhalte."
Ruth Kreutzer
Head of CRM, Just Spices
„Für uns übernimmt das CRM zwei zentrale Kernaufgaben - Ticketing und B2B Sales. Aus diesem Grund wollen wir nah an den Branchen-Entwicklungen bleiben und uns operativ inspirieren lassen. Die FutureCRM liefert genau diese Balance – praxisnahe Insights und echte Inspiration."
Niclas Hübner
Geschäftsführer, NDR Media
Future CRM 2027
You won't want to miss this!
You won't want to miss this!
01.
Radical Focus
Experience an unwavering focus on CRM and Loyalty, far removed from fleeting paid-marketing hypes.
01.
Radical Focus
Experience an unwavering focus on CRM and Loyalty, far removed from fleeting paid-marketing hypes.
2.
Lively Exchange
Benefit from genuine peer insights on equal footing that you won't find on any other stage or trade fair.
2.
Lively Exchange
Benefit from genuine peer insights on equal footing that you won't find on any other stage or trade fair.
03.
Exclusive Access
Take advantage of our curated invite-only concept, offering brands a high-quality and cost-free participation.
03.
Exclusive Access
Take advantage of our curated invite-only concept, offering brands a high-quality and cost-free participation.
04.
Erstklassiges Erlebnis
Enjoy the perfect blend of high-end content and networking in our exclusive area for Expo, Lead-Gen & Party.
04.
Erstklassiges Erlebnis
Enjoy the perfect blend of high-end content and networking in our exclusive area for Expo, Lead-Gen & Party.
FREQUENTLY
ASKED
QUESTION
When and where is the FutureCRM 2027 taking place?
The event will take place on 21th January 2027 at the Play Studios in Hamburg. The venue offers a unique atmosphere for a top-notch conference experience and is conveniently connected to public transport.
How does the invite-only concept for brands work?
We place great importance on a curated community for unfiltered exchange. That's why we individually review each ticket application to ensure that participants from brands and retailers (B2C, D2C, B2B) perfectly fit into the FutureCRM circle. The following conditions apply for accepted applications: Until the end of July, participation is completely free for brands.
Who is the target audience of the conference?
What content will be offered at the event?
What does the conference's experience area offer?
Is an application required for the tickets?
When and where is the FutureCRM 2027 taking place?
The event will take place on 21th January 2027 at the Play Studios in Hamburg. The venue offers a unique atmosphere for a top-notch conference experience and is conveniently connected to public transport.
How does the invite-only concept for brands work?
We place great importance on a curated community for unfiltered exchange. That's why we individually review each ticket application to ensure that participants from brands and retailers (B2C, D2C, B2B) perfectly fit into the FutureCRM circle. The following conditions apply for accepted applications: Until the end of July, participation is completely free for brands.
Who is the target audience of the conference?
What content will be offered at the event?
What does the conference's experience area offer?
Is an application required for the tickets?
When and where is the FutureCRM 2027 taking place?
The event will take place on 21th January 2027 at the Play Studios in Hamburg. The venue offers a unique atmosphere for a top-notch conference experience and is conveniently connected to public transport.
How does the invite-only concept for brands work?
We place great importance on a curated community for unfiltered exchange. That's why we individually review each ticket application to ensure that participants from brands and retailers (B2C, D2C, B2B) perfectly fit into the FutureCRM circle. The following conditions apply for accepted applications: Until the end of July, participation is completely free for brands.
Who is the target audience of the conference?
What content will be offered at the event?
What does the conference's experience area offer?
Is an application required for the tickets?